SOFTMOVE project aims to target the emerging market of Urban Air Mobility (UAM) and drone strategy, in which novel aircraft designs with Vertical or Short Take Off and Landing capabilities operate in unmanned configuration, to offer an innovative approach to cargo mobility in urban areas in Italy, Albania and Montenegro. Unmanned Air Vehicles (UAV) can be seen as potential flying Internet-of-things (IoT) devices interconnecting with their environment. This interaction, in conjunction with space earth observation, makes UAV able to exploit a big amount of data shared across the city to monitor infrastructure, improve urban planning policies and traffic-related issues, such as traffic congestion, user mobility, and general safety.